Podcast Block<\/title>\n <style>\n .podcast-block {\n font-family: Arial, sans-serif;\n background-color: #f5f5f5;\n border-radius: 10px;\n padding: 20px;\n max-width: 400px;\n box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);\n }\n .podcast-title {\n font-size: 24px;\n font-weight: bold;\n margin-bottom: 10px;\n color: #333;\n }\n .podcast-description {\n font-size: 14px;\n color: #666;\n margin-bottom: 15px;\n }\n .podcast-player {\n width: 100%;\n margin-bottom: 15px;\n }\n .podcast-meta {\n display: flex;\n justify-content: space-between;\n align-items: center;\n font-size: 12px;\n color: #888;\n }\n .podcast-duration {\n background-color: #e0e0e0;\n padding: 3px 8px;\n border-radius: 12px;\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"podcast-block\">\n <h2 class=\"podcast-title\">How a Mid\u2011Size Company Tripled Its Leads<\/h2>\n <p class=\"podcast-description\">With YouTube Marketing<\/p>\n <audio class=\"podcast-player\" controls>\n <source src=\"https:\/\/www.contentguaranteed.com\/wp-content\/uploads\/2025\/08\/Triple_Your_Leads__The_Mid-Size_Business_Guide_to_YouTube_s_Compounding_Power19a.mp3\">\n Your browser does not support the audio element.\n <\/audio>\n <div class=\"podcast-meta\">\n <span>Episode 122<\/span>\n <span class=\"podcast-duration\">09:26<\/span>\n <\/div>\n <\/div>\n<\/body>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\ude80 Meet the Company & the Challenge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This business (let’s call them \u201cMidCo\u201d) operated in a niche professional services market. With mediocre inbound leads and stagnant growth, they struggled to generate qualified interest using paid channels like Facebook and LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their challenge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low brand visibility<br><\/li>\n\n\n\n<li>Lack of a scalable lead pipeline<br><\/li>\n\n\n\n<li>No proven content strategy on video platforms<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The company needed a visibility boost tied directly to lead generation, not just awareness.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfaf Strategic Approach: Simple, Focused, Consistent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo adopted a YouTube-first strategy focused on:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword research and SEO-optimized content<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Publishing consistently over time<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Creating value-led, educational video content relevant to their audience<\/strong><strong><br><\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of ad-heavy campaigns or viral blitzes, they produced short, topic-focused tutorials, FAQ-style clips, and case-study breakdowns showing how customers used their solution.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Execution & Metrics<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. SEO & Keyword Optimization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo identified buyer questions via tools like TubeBuddy and YouTube Autocomplete. Videos used clear titles (\u201cHow to Solve X Problem in Your Industry\u201d) and detailed descriptions, tags, and captions to maximize search visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach mirrors YouTube case studies where optimized SEO drove dramatic improvements in video views and search positioning, such as growing channel-wide views by 141% within a month after optimizations were applied. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Upload Cadence<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo published one video per week on the same day. By batch-recording content, they avoided content creation burnout and ensured consistent quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Content Format<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Their videos averaged 8\u201312 minutes and focused on solving buyer-specific use cases. Community trust grew through clarity and depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Distribution<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each video was embedded on related blog posts, shared through email campaigns, and posted on LinkedIn, amplifying reach without extra ad spend.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\uddf0 Impact: Leads Tripled in 6 Months<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By Month 6:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qualified leads tripled<\/strong>, compared to prior pipeline flow<br><\/li>\n\n\n\n<li>Website traffic from YouTube grew by <strong>300%<\/strong>, and videos began ranking in Google secondary search results for key queries<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Watch time per video increased steadily as SEO and videos built momentum<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Importantly, MidCo saw ROI not just in numbers but in lead quality: prospects were pre-educated and trust-ready before sales calls.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcca Why This Worked<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO + Evergreen Content Win<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By treating YouTube as a searchable asset rather than a spotlight platform, videos continued attracting viewers and leads long after publication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consistency Builds Trust<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo\u2019s steady publishing schedule established them as a go-to resource in their niche\u2014making them memorable and authoritative in their category.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audiences Acquire Converts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than chasing views, they focused on relevance: educating their ideal prospective client on real pain points, not chasing flashy trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lean, Multi-Use Production<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even with mid-level video equipment, they delivered credibility. Videos were repurposed across platforms, stretching each asset\u2019s value.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2705 Summary: Key Takeaways<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Strategy Element<\/strong><\/td><td><strong>Result<\/strong><\/td><\/tr><tr><td>Keyword-driven videos<\/td><td>Evergreen ranking in YouTube & Google searches<\/td><\/tr><tr><td>Weekly publishing<\/td><td>Sustained audience growth & platform favorability<\/td><\/tr><tr><td>Educational and problem-solving content<\/td><td>Attracted qualified prospects<\/td><\/tr><tr><td>Repurposing assets across media<\/td><td>Maximized ROI on production<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcda Supporting Case Studies<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OneUpWeb\u2019s optimization of a B2B channel led to <strong>141% increase in views<\/strong> in just one month after adjusting metadata.<br><\/li>\n\n\n\n<li>A YouTube Automation business leveraged modest ad spend to drive a <strong>4.4\u00d7 ROAS<\/strong>, pulling highly qualified leads via calendly integration.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udca1 Action Plan: What You Can Do<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audit your video goals<\/strong>: Lead generation or brand awareness?<br><\/li>\n\n\n\n<li><strong>Conduct keyword research<\/strong>: Use tools like TubeBuddy\/VidIQ.<br><\/li>\n\n\n\n<li><strong>Plan a consistent cadence<\/strong>: Weekly or bi-weekly.<br><\/li>\n\n\n\n<li><strong>Create value-first content<\/strong>: Tutorials, pain-point explainers, and case study breakdowns.<br><\/li>\n\n\n\n<li><strong>Track performance<\/strong>: Watch time, traffic, leads from video sources.<br><\/li>\n\n\n\n<li><strong>Optimize over time<\/strong>: Modify metadata, thumbnails, CTAs based on analytics.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\uddd0 Final Thoughts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viral hits are nice\u2014but unreliable. The real power of YouTube lies in its compounding effectiveness over time. A strategy rooted in SEO, consistency, and quality can triple your results\u2014and with more predictability, better conversion, and lower stress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a mid-size business ready to scale leads without gambling on virality, this type of YouTube video strategy offers proven results. Let it become your competitive advantage.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 Want help building a YouTube strategy that delivers qualified leads, not empty views? <strong>Schedule a free strategy call<\/strong> with Content Guaranteed, and we\u2019ll map out your path to scaling lead flow via video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a mid\u2011size business (revenues between $5 million and $10 million) wants reliable lead growth, YouTube is often the missing piece in their digital strategy. This case study shows how one company leveraged YouTube to triple its lead volume\u2014without overwhelming ad budgets, outlets, or fancy production. 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{"id":1435,"date":"2025-08-08T08:00:00","date_gmt":"2025-08-08T13:00:00","guid":{"rendered":"https:\/\/www.contentguaranteed.com\/?p=1435"},"modified":"2025-08-13T01:40:52","modified_gmt":"2025-08-13T06:40:52","slug":"case-study-how-a-mid%e2%80%91size-company-tripled-its-leads-with-youtube-marketing","status":"publish","type":"post","link":"https:\/\/www.contentguaranteed.com\/?p=1435","title":{"rendered":"Case Study: How a Mid\u2011Size Company Tripled Its Leads with YouTube Marketing"},"content":{"rendered":"\n

When a mid\u2011size business (revenues between $5 million and $10 million) wants reliable lead growth, YouTube is often the missing piece in their digital strategy. This case study shows how one company leveraged YouTube to triple its lead volume\u2014without overwhelming ad budgets, outlets, or fancy production.<\/p>\n\n\n\n

\n\n\n\n\n \n \n Podcast Block<\/title>\n <style>\n .podcast-block {\n font-family: Arial, sans-serif;\n background-color: #f5f5f5;\n border-radius: 10px;\n padding: 20px;\n max-width: 400px;\n box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);\n }\n .podcast-title {\n font-size: 24px;\n font-weight: bold;\n margin-bottom: 10px;\n color: #333;\n }\n .podcast-description {\n font-size: 14px;\n color: #666;\n margin-bottom: 15px;\n }\n .podcast-player {\n width: 100%;\n margin-bottom: 15px;\n }\n .podcast-meta {\n display: flex;\n justify-content: space-between;\n align-items: center;\n font-size: 12px;\n color: #888;\n }\n .podcast-duration {\n background-color: #e0e0e0;\n padding: 3px 8px;\n border-radius: 12px;\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"podcast-block\">\n <h2 class=\"podcast-title\">How a Mid\u2011Size Company Tripled Its Leads<\/h2>\n <p class=\"podcast-description\">With YouTube Marketing<\/p>\n <audio class=\"podcast-player\" controls>\n <source src=\"https:\/\/www.contentguaranteed.com\/wp-content\/uploads\/2025\/08\/Triple_Your_Leads__The_Mid-Size_Business_Guide_to_YouTube_s_Compounding_Power19a.mp3\">\n Your browser does not support the audio element.\n <\/audio>\n <div class=\"podcast-meta\">\n <span>Episode 122<\/span>\n <span class=\"podcast-duration\">09:26<\/span>\n <\/div>\n <\/div>\n<\/body>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\ude80 Meet the Company & the Challenge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This business (let’s call them \u201cMidCo\u201d) operated in a niche professional services market. With mediocre inbound leads and stagnant growth, they struggled to generate qualified interest using paid channels like Facebook and LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their challenge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low brand visibility<br><\/li>\n\n\n\n<li>Lack of a scalable lead pipeline<br><\/li>\n\n\n\n<li>No proven content strategy on video platforms<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The company needed a visibility boost tied directly to lead generation, not just awareness.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfaf Strategic Approach: Simple, Focused, Consistent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo adopted a YouTube-first strategy focused on:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword research and SEO-optimized content<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Publishing consistently over time<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Creating value-led, educational video content relevant to their audience<\/strong><strong><br><\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of ad-heavy campaigns or viral blitzes, they produced short, topic-focused tutorials, FAQ-style clips, and case-study breakdowns showing how customers used their solution.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Execution & Metrics<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. SEO & Keyword Optimization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo identified buyer questions via tools like TubeBuddy and YouTube Autocomplete. Videos used clear titles (\u201cHow to Solve X Problem in Your Industry\u201d) and detailed descriptions, tags, and captions to maximize search visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach mirrors YouTube case studies where optimized SEO drove dramatic improvements in video views and search positioning, such as growing channel-wide views by 141% within a month after optimizations were applied. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Upload Cadence<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo published one video per week on the same day. By batch-recording content, they avoided content creation burnout and ensured consistent quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Content Format<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Their videos averaged 8\u201312 minutes and focused on solving buyer-specific use cases. Community trust grew through clarity and depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Distribution<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each video was embedded on related blog posts, shared through email campaigns, and posted on LinkedIn, amplifying reach without extra ad spend.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\uddf0 Impact: Leads Tripled in 6 Months<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By Month 6:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qualified leads tripled<\/strong>, compared to prior pipeline flow<br><\/li>\n\n\n\n<li>Website traffic from YouTube grew by <strong>300%<\/strong>, and videos began ranking in Google secondary search results for key queries<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Watch time per video increased steadily as SEO and videos built momentum<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Importantly, MidCo saw ROI not just in numbers but in lead quality: prospects were pre-educated and trust-ready before sales calls.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcca Why This Worked<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO + Evergreen Content Win<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By treating YouTube as a searchable asset rather than a spotlight platform, videos continued attracting viewers and leads long after publication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consistency Builds Trust<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MidCo\u2019s steady publishing schedule established them as a go-to resource in their niche\u2014making them memorable and authoritative in their category.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audiences Acquire Converts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than chasing views, they focused on relevance: educating their ideal prospective client on real pain points, not chasing flashy trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lean, Multi-Use Production<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even with mid-level video equipment, they delivered credibility. Videos were repurposed across platforms, stretching each asset\u2019s value.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2705 Summary: Key Takeaways<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Strategy Element<\/strong><\/td><td><strong>Result<\/strong><\/td><\/tr><tr><td>Keyword-driven videos<\/td><td>Evergreen ranking in YouTube & Google searches<\/td><\/tr><tr><td>Weekly publishing<\/td><td>Sustained audience growth & platform favorability<\/td><\/tr><tr><td>Educational and problem-solving content<\/td><td>Attracted qualified prospects<\/td><\/tr><tr><td>Repurposing assets across media<\/td><td>Maximized ROI on production<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcda Supporting Case Studies<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OneUpWeb\u2019s optimization of a B2B channel led to <strong>141% increase in views<\/strong> in just one month after adjusting metadata.<br><\/li>\n\n\n\n<li>A YouTube Automation business leveraged modest ad spend to drive a <strong>4.4\u00d7 ROAS<\/strong>, pulling highly qualified leads via calendly integration.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udca1 Action Plan: What You Can Do<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audit your video goals<\/strong>: Lead generation or brand awareness?<br><\/li>\n\n\n\n<li><strong>Conduct keyword research<\/strong>: Use tools like TubeBuddy\/VidIQ.<br><\/li>\n\n\n\n<li><strong>Plan a consistent cadence<\/strong>: Weekly or bi-weekly.<br><\/li>\n\n\n\n<li><strong>Create value-first content<\/strong>: Tutorials, pain-point explainers, and case study breakdowns.<br><\/li>\n\n\n\n<li><strong>Track performance<\/strong>: Watch time, traffic, leads from video sources.<br><\/li>\n\n\n\n<li><strong>Optimize over time<\/strong>: Modify metadata, thumbnails, CTAs based on analytics.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\uddd0 Final Thoughts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viral hits are nice\u2014but unreliable. The real power of YouTube lies in its compounding effectiveness over time. A strategy rooted in SEO, consistency, and quality can triple your results\u2014and with more predictability, better conversion, and lower stress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a mid-size business ready to scale leads without gambling on virality, this type of YouTube video strategy offers proven results. Let it become your competitive advantage.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 Want help building a YouTube strategy that delivers qualified leads, not empty views? <strong>Schedule a free strategy call<\/strong> with Content Guaranteed, and we\u2019ll map out your path to scaling lead flow via video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a mid\u2011size business (revenues between $5 million and $10 million) wants reliable lead growth, YouTube is often the missing piece in their digital strategy. This case study shows how one company leveraged YouTube to triple its lead volume\u2014without overwhelming ad budgets, outlets, or fancy production. 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