Tag: B2B YouTube strategy
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How to Build a Powerful YouTube Channel That Drives High-Intent Leads
More companies are turning to YouTube because they are realizing something important. Not all views are equal. Not all subscribers are equal. And not all channels are built to attract the same type of prospect. Some channels attract passive viewers who simply want to be entertained. Others attract curious researchers who are not ready to
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Top 5 YouTube Marketing Myths That Are Costing Your Business Growth
YouTube is one of the most powerful platforms for business marketing in 2025. With over 2 billion monthly active users and a rapidly evolving ecosystem of content, brands that tap into its potential can see massive returns. Yet, many businesses hold onto outdated beliefs or common myths that prevent them from using YouTube effectively. In
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YouTube Marketing 101: What CMOs of $5M+ Companies Need to Know
In today’s digital marketing ecosystem, video isn’t optional—it’s foundational. And with over 2.7 billion monthly active users, YouTube stands as the most powerful video marketing platform in the world. For Chief Marketing Officers (CMOs) overseeing companies with $5M+ in annual revenue, YouTube isn’t just another social media platform—it’s a high-impact opportunity to lead brand authority,
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A must-read! This article was packed with relevant and practical info.