Tag: YouTube growth strategy
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The Hidden Way YouTube Increases Customer Lifetime Value
Most companies use YouTube to acquire attention. The smarter ones use it to retain, expand, and deepen relationships. Customer Lifetime Value is not driven by more impressions or louder messaging. It is driven by trust, clarity, and continued relevance after the first sale. YouTube is uniquely positioned to support all three. Not as a channel.As
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How CMOs Scale Executive Video Without the Costly YouTube Trap
Your CEO just asked why your competitors’ executives have thriving YouTube channels while yours has three videos from 2022 and 847 subscribers. Meanwhile, your pipeline data shows that 95% of B2B buyers use video to make purchasing decisions, and your best sales prospects are watching your competitors’ leadership teams share insights every single week. You
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How CMOs Use YouTube to Drive Revenue Growth
Introduction YouTube engagement is easy to celebrate and even easier to misinterpret. Views climb, watch time improves, comments roll in, and the channel appears to be “working.” Yet many CMOs still struggle to answer the most important question, how does this activity translate into revenue? The problem is not that YouTube fails to drive business
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Watch Time vs Views: What Really Drives Growth
Introduction: The View Count Trap For years, “views” have been the crown jewel of video marketing metrics. Marketers chase them, executives brag about them, and reports highlight them as a sign of success. But the truth? Views alone don’t tell the whole story. Platforms like YouTube, LinkedIn, and TikTok have evolved. Algorithms no longer reward
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Why YouTube Should Be Your Next Growth Channel
In today’s fast-changing digital landscape, businesses are constantly looking for the next breakthrough platform that will deliver real audience growth, brand visibility, and measurable ROI. For many, YouTube is the overlooked giant — a channel brimming with potential but often relegated to the “maybe later” list. That’s a mistake. YouTube is not just a video
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Why You Don’t Need a Viral Video: Busting the Viral Marketing Myth
Viral videos are often seen as the holy grail of digital marketing—a single post that catapults your brand into the spotlight and brings in a flood of sales, recognition, and influence. But the truth is, chasing virality may be the most misleading and ineffective strategy you could adopt for long-term success. In this blog, we’ll
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Top 5 YouTube Marketing Myths That Are Costing Your Business Growth
YouTube is one of the most powerful platforms for business marketing in 2025. With over 2 billion monthly active users and a rapidly evolving ecosystem of content, brands that tap into its potential can see massive returns. Yet, many businesses hold onto outdated beliefs or common myths that prevent them from using YouTube effectively. In
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Content Planning Tools and Software: Overview of Tools and Software That Can Assist in Planning and Organizing Your YouTube Content
Introduction In the fast-paced world of YouTube, consistent and strategic content planning is essential for growth. It’s not just about uploading videos regularly but ensuring each piece of content aligns with your audience’s interests and your channel’s goals. The secret to effective content planning lies in leveraging the right tools and software. From ideation to
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Creating a Content Calendar:
Step-by-Step Guide to Developing and Maintaining a YouTube Content Calendar for Consistency Podcast Block Creating a Content Calendar Step-by-Step Guide to Developing and Maintaining a YouTube Content Calendar for Consistency Your browser does not support the audio element. Episode 42 32:01 When it comes to growing a successful YouTube channel, one of the most important
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Understanding Click-Through Rate (CTR)
Importance of CTR in the YouTube Algorithm and Strategies to Improve It Introduction to Click-Through Rate (CTR) on YouTube –What is CTR?Click-Through Rate, or CTR, is a metric that measures the percentage of people who click on your video after seeing it in their feed, search results, or recommendations. It’s calculated by dividing the number
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