Tag: LinkedIn video strategy
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Watch Time vs Views: What Really Drives Growth
Introduction: The View Count Trap For years, “views” have been the crown jewel of video marketing metrics. Marketers chase them, executives brag about them, and reports highlight them as a sign of success. But the truth? Views alone don’t tell the whole story. Platforms like YouTube, LinkedIn, and TikTok have evolved. Algorithms no longer reward
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The Cost of Inconsistency: How Video Gaps Hurt Growth
In the age of digital dominance, video content isn’t just another marketing asset—it’s the heartbeat of brand communication. Yet, even as businesses invest heavily in video production, many fall into the trap of inconsistency. They create one-off projects, launch a few flashy campaigns, and then go quiet for months. The result? Lost momentum, confused audiences,
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“YouTube is Only for B2C”: Debunking B2B Video Marketing Myths
Introduction: Why the B2B YouTube Myth Persists Despite YouTube’s immense popularity, many B2B companies still believe the platform is better suited for B2C marketing. There’s a persistent myth that YouTube only works for trendy product demos, viral consumer content, or influencer-led reviews. The reality? YouTube is a powerful tool for building authority, educating customers, and
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Cross-Promoting Content: Strategies for Promoting Your YouTube Content Across Different Platforms to Maximize Reach
Podcast Block Cross-Promoting Content Strategies for Promoting Your YouTube Content Across Different Platforms to Maximize Reach Your browser does not support the audio element. Episode 48 17:07 Introduction Creating high-quality YouTube content is only part of the equation for success. To maximize reach, engagement, and overall impact, content creators must actively promote their videos across
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A must-read! This article was packed with relevant and practical info.