Tag: youtube for b2b brands
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How to Measure the ROI of Your YouTube Content Strategy
YouTube has become one of the most powerful platforms for business growth, brand visibility, and audience engagement. But like any marketing initiative, success hinges on measurable results. That’s where ROI—Return on Investment—comes in. Without clearly understanding how your YouTube efforts contribute to your business goals, you risk wasting time and budget on content that doesn’t…
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5 YouTube Content Ideas That Drive B2B Lead Generation
YouTube is no longer just a platform for tutorials, product demos, and entertainment—it’s a core part of the B2B buyer’s journey. With more decision-makers turning to video content to evaluate products and partners, B2B marketers are leaning into YouTube as a strategic lead generation channel. According to Google, 70% of B2B buyers watch videos throughout…
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A must-read! This article was packed with relevant and practical info.