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  • Video and SEO: The Hidden Link Driving Brand Growth

    Video and SEO: The Hidden Link Driving Brand Growth

    Introduction: Why Video Is Now a Search Engine Essential Search engines are no longer just reading words — they’re watching videos. 📹In 2025, Google, YouTube, and even LinkedIn’s algorithms reward visual content that keeps people engaged, informed, and on-page. Video has evolved from being a marketing “add-on” into a core SEO asset that shapes how…

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  • How to Use Video Analytics to Understand Buyer Intent

    How to Use Video Analytics to Understand Buyer Intent

    Video has become one of the most powerful tools for understanding how buyers think, act, and make decisions. While metrics like views and likes can give you surface-level insights, today’s video analytics go far deeper — revealing not just what audiences watch, but why they’re watching, and how close they are to making a purchase.…

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  • The Cost of Inconsistency: How Video Gaps Hurt Growth

    The Cost of Inconsistency: How Video Gaps Hurt Growth

    In the age of digital dominance, video content isn’t just another marketing asset—it’s the heartbeat of brand communication. Yet, even as businesses invest heavily in video production, many fall into the trap of inconsistency. They create one-off projects, launch a few flashy campaigns, and then go quiet for months. The result? Lost momentum, confused audiences,…

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  • Building a Long-Term Video Pipeline: Proven Ways Consistency Wins Big

    Building a Long-Term Video Pipeline: Proven Ways Consistency Wins Big

    Video content has become the cornerstone of modern marketing. From social media platforms to company websites and YouTube channels, audiences increasingly expect high-quality video that informs, entertains, and engages. Many brands, however, approach video content like a series of one-off campaigns. They launch a single video, hope it goes viral, and move on to the…

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