Tag: aligning video with business goals
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Video as a Profit Driver: What Every CEO Should Know
Introduction In many organizations, video is still viewed as a marketing expense — a soft cost, nice to have, maybe a luxury when budgets allow. But that mindset is changing. C suites are beginning to ask a sharper question: “What revenue does our video strategy generate?” Why? Because the data is clear: brands that treat
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From Impressions to Impact: How to Build ROI-Driven Video Campaigns
In today’s digital landscape, video marketing dominates nearly every channel — from YouTube and LinkedIn to internal sales decks and client onboarding materials. Yet despite this surge, many businesses still fall into the same trap: chasing views, likes, and shares without truly understanding what those numbers mean for the bottom line. In other words, too
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A must-read! This article was packed with relevant and practical info.