Tag: B2B marketing trends
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The Role of Storytelling in B2B Video Marketing Success
Introduction For decades, B2B marketing was associated with charts, whitepapers, and product specifications. The focus was on rational persuasion: prove your product works better, and business buyers would sign the deal. But the digital landscape has changed, and so has the psychology of decision-making. Today’s B2B buyers expect the same level of engagement, authenticity, and…
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A must-read! This article was packed with relevant and practical info.