Tag: brand awareness
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Brand Familiarity: How to Become Impossible to Forget
Most businesses want to be discovered by more potential customers. They invest in websites, social media, search, video, email, advertising, and other marketing channels designed to put their name in front of the right people. Discovery matters, but there is another part of the process that can be just as important: what happens after someone…
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Customer Discovery: Unlock the Hidden Paths to New Customers
For years, businesses were taught that getting to the first page of Google was the ultimate goal. And while search visibility still matters, customer discovery has become much bigger than a Google search. Potential customers can find your business through YouTube, social media, online reviews, referrals, podcasts, email, AI-powered search tools, and even a single…
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The New Buyer Journey: How Content Builds Trust
Introduction The way people buy products and services has changed dramatically. Not long ago, the customer journey was relatively straightforward. A person needed a service, asked a friend for a recommendation, searched the phone book, or responded to an advertisement. After that, they called a business, asked a few questions, and decided whether to move…
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Comments
The billboard comparison is a useful way to frame it: the thumbnail gets judged before the title is even read.…
Edit Your Footage
Solid guide. The point about thumbnails being visual strategy rather than just good visuals is spot on, contrast and one…