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  • How Emerging Video Formats Are Changing Customer Expectations

    How Emerging Video Formats Are Changing Customer Expectations

    Introduction Video is evolving faster than most brands can keep up with. New formats like short-form clips, interactive experiences, AI-personalized videos, and immersive demos are reshaping how customers learn, evaluate, and buy. As these formats become normal across platforms, customer expectations shift with them. Today’s audiences want faster information, more relevance, and more control, and…

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