Tag: digital video strategy
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How CMOs Use YouTube to Drive Revenue Growth
Introduction YouTube engagement is easy to celebrate and even easier to misinterpret. Views climb, watch time improves, comments roll in, and the channel appears to be “working.” Yet many CMOs still struggle to answer the most important question, how does this activity translate into revenue? The problem is not that YouTube fails to drive business
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Why Data-Driven Video Marketing Is the Future of Content Strategy
Introduction Video content has become one of the most powerful marketing tools of the decade. But in 2025, producing beautiful visuals alone is no longer enough. The most successful marketing teams are moving beyond creativity—they’re relying on data to shape every part of their video strategy. The rise of data-driven video content has redefined what
Recent Posts
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Tags
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A must-read! This article was packed with relevant and practical info.