Tag: how to evaluate video partners
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How to Evaluate Video Marketing Vendors: Key CMO Questions
Introduction Video is no longer a “nice to have” in B2B marketing—it’s the centerpiece of brand growth. From thought leadership clips on LinkedIn to long-form product explainers, CMOs are investing more of their budget into video than ever before. But with that investment comes a new challenge: choosing the right vendor. A poorly chosen partner…
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A must-read! This article was packed with relevant and practical info.