Tag: marketing consistency vs campaigns
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Why Consistency Beats Campaigns for Long-Term Revenue Growth
Most companies still treat content like a series of short-term stunts. Launch a campaign. Promote it hard. Measure the spike. Move on. And every time they do, they quietly reset trust, momentum, and revenue potential back to zero. Campaigns feel productive because they create visible activity. Consistency creates something far more valuable, compounding credibility. Long-term
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