Tag: sales and marketing alignment
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The Powerful Buyer Signals Most Teams Miss on YouTube
The Data Blind Spot Most Leadership Teams Accept CRM systems are often treated as the source of truth. They track contacts, opportunities, deal stages, and revenue. They are clean, familiar, and defensible in executive meetings. But they all share the same limitation. They only capture information after a buyer has raised their hand. By the
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From Impressions to Impact: How to Build ROI-Driven Video Campaigns
In today’s digital landscape, video marketing dominates nearly every channel — from YouTube and LinkedIn to internal sales decks and client onboarding materials. Yet despite this surge, many businesses still fall into the same trap: chasing views, likes, and shares without truly understanding what those numbers mean for the bottom line. In other words, too
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A must-read! This article was packed with relevant and practical info.