Tag: scaling video content
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How CMOs Scale Executive Video Without the Costly YouTube Trap
Your CEO just asked why your competitors’ executives have thriving YouTube channels while yours has three videos from 2022 and 847 subscribers. Meanwhile, your pipeline data shows that 95% of B2B buyers use video to make purchasing decisions, and your best sales prospects are watching your competitors’ leadership teams share insights every single week. You
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YouTube Marketing 101: What CMOs of $5M+ Companies Need to Know
In today’s digital marketing ecosystem, video isn’t optional—it’s foundational. And with over 2.7 billion monthly active users, YouTube stands as the most powerful video marketing platform in the world. For Chief Marketing Officers (CMOs) overseeing companies with $5M+ in annual revenue, YouTube isn’t just another social media platform—it’s a high-impact opportunity to lead brand authority,
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A must-read! This article was packed with relevant and practical info.