Tag: video content for b2b
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The Role of Storytelling in B2B Video Marketing Success
Introduction For decades, B2B marketing was associated with charts, whitepapers, and product specifications. The focus was on rational persuasion: prove your product works better, and business buyers would sign the deal. But the digital landscape has changed, and so has the psychology of decision-making. Today’s B2B buyers expect the same level of engagement, authenticity, and…
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“Our Audience Isn’t on YouTube” – and Other Marketing Myths, Debunked
It’s one of the most common objections businesses have when discussing video marketing:“Our audience isn’t on YouTube.” But here’s the truth:Your audience is on YouTube — and they’re using it as part of their buying decisions. From B2B execs researching enterprise tools to busy parents comparing dentists, YouTube has become a go-to destination not just…
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5 YouTube Content Ideas That Drive B2B Lead Generation
YouTube is no longer just a platform for tutorials, product demos, and entertainment—it’s a core part of the B2B buyer’s journey. With more decision-makers turning to video content to evaluate products and partners, B2B marketers are leaning into YouTube as a strategic lead generation channel. According to Google, 70% of B2B buyers watch videos throughout…
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A must-read! This article was packed with relevant and practical info.