Tag: video in the buyer journey
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“Our Audience Isn’t on YouTube” – and Other Marketing Myths, Debunked
It’s one of the most common objections businesses have when discussing video marketing:“Our audience isn’t on YouTube.” But here’s the truth:Your audience is on YouTube — and they’re using it as part of their buying decisions. From B2B execs researching enterprise tools to busy parents comparing dentists, YouTube has become a go-to destination not just…
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A must-read! This article was packed with relevant and practical info.