Tag: YouTube analytics explained
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How to Measure the ROI of Your YouTube Content Strategy
YouTube has become one of the most powerful platforms for business growth, brand visibility, and audience engagement. But like any marketing initiative, success hinges on measurable results. That’s where ROI—Return on Investment—comes in. Without clearly understanding how your YouTube efforts contribute to your business goals, you risk wasting time and budget on content that doesn’t…
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Understanding Click-Through Rate (CTR)
Importance of CTR in the YouTube Algorithm and Strategies to Improve It Introduction to Click-Through Rate (CTR) on YouTube –What is CTR?Click-Through Rate, or CTR, is a metric that measures the percentage of people who click on your video after seeing it in their feed, search results, or recommendations. It’s calculated by dividing the number…
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A must-read! This article was packed with relevant and practical info.