Tag: YouTube buyer journey
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Why YouTube Is One of the Earliest Buyer Intent Signals
Introduction: The Signal Most Teams Ignore Most companies believe buyer intent reveals itself during sales conversations. In reality, intent shows up much earlier, quietly, and often without anyone on the team noticing. It appears in how long someone watches, what they rewatch, what they skip, and which videos pull them deeper into your content ecosystem.
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The New Search Powerhouse: How YouTube Drives Real Buying Decisions
Businesses spend heavily on ranking in Google search results, yet many overlook a powerful truth: people increasingly search for answers they can see, not just read. When customers want to understand a product, compare options, or evaluate a company’s credibility, they turn to YouTube. It is the world’s second-largest search engine and the largest video
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A must-read! This article was packed with relevant and practical info.