Tag: brand recognition
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Brand Familiarity: How to Become Impossible to Forget
Most businesses want to be discovered by more potential customers. They invest in websites, social media, search, video, email, advertising, and other marketing channels designed to put their name in front of the right people. Discovery matters, but there is another part of the process that can be just as important: what happens after someone…
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Good step-by-step guide. The one-focal-point rule is the one I see broken most often. When I test thumbnails I keep…
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